Brand protection is critical for businesses because you could lose all the investment that went into the creation and promotion of the brand if it is not properly protected. Japanese businesses should understand that the laws relating to brand protection are different in the U.S. from those in Japan. In this webinar, we will cover the key aspects of brand protection that all businesses should be aware about when doing business in the U.S.
- Registration – Should the U.S. subsidiary or the Japan parent register?
- Legal Protection of Brands
- Use vs. Registration
- Trademark vs. Copyright
- Non-Trademark/Copyright Considerations
- Brand Basics – What is a Brand?
- Creating a Brand
- Proper Use of Brands
- Enforcement of Brands
Questions? Please contact Renee Medema at rmedema@masudafunai.com or 312.245.7500.